Whose your target market Cialis?

Am I the only person that thinks its weird that they keep putting on ads for erectile dysfunction during college football games? I mean I'm sure there are older gentleman that watch college football games, but the majority of the audience I would say would have to be high octane slightly post-adolescent beer drinking males. Is Cialis saying that it is this group that can no longer be aroused by the norm(young attractive females)? Or maybe even worse, is this the only company that will sponsor college football anymore? Maybe Cialis is a lot more powerful in the advertising world than I would have expected. Maybe even more powerful in general. New World Order anyone?